How to Increase Google Adsense CPC and CTR
How to Increase Google Adsense CPC and CTR – Are you looking for ways to increase Google AdSense CPC? We all know that Google AdSense is a PPC network (Pay Per Click) most popular where website owners can place ads from Google partners to earn income. Here are some secret tips and tricks that can help you increase Google Adsense CPC and CTR rates to increase your income.
What is Adsense CPC?
In simple words, CPC (Cost per Click) is the cost per click and it is the money made every click made on the Google Adsense ads placed on the website. There are many ways to increase the CPC rate on the website:
- Create relevant ads
- Create compelling ads that entice visitors to click on
- Optimize your ad text
And many more which we will discuss in this detailed article.
What is Adsense CTR ?
CTR (Click Through rate) or Click Through Rate is the percentage of people who click on Adsense ads on a website. For example, your ad's average CPC is $ 0,2 and if you get an average 12.500 click, You will receive approx. $ 5.000. Now, if your CPC is $ 0,3 with the same number of clicks, You can earn $ 7.500. see, only with an increase $ 0,1, You can generate extras $ 2.500. This is the reason why you should focus on increasing CTR (Click Through rate) apart from focusing on getting more clicks in the first place.
Adsense CPC is highly dependent on niche/your website topic. If your website is with a very competitive niche, CPC fee (Cost per Click) will be much higher for ads placed on your website. But with a competitive niche you need to put in extra effort and time to get targeted traffic to your website.
Many people think the only way to increase Adsense CTR is to target keywords (keyword) with the highest payout, but it doesn't hurt. The key to increasing CTR is targeting the right niche and enriching content according to the target audience. As a Google Adsense publisher, we need to find the best way to increase Adsense CPC and CTR.
Before going any further, pay attention to the following Google AdSense CPC calculations.
Your CPC will be less than or equal to max. offer, because it is the average bid for all competitors in a given time period.
How to Increase Google Adsense CPC and CTR
1. Niche Website
The first thing you have to do is choose niche which is great for your website. Niche related to internet marketing, web development, finance, gaming, and health, dll, pay higher CPC than other niches. You will not get a high CPC if you decide to create a blog with an educational or entertainment niche.
No matter how much you want to earn from Google AdSense, first you have to focus on choosing a website niche that gives you the opportunity to earn big income for a long time. Choosing the right niche can determine how much money you will make each month from Google AdSense ads.
2. Find keywords (Keyword) profitable
Do you want to know how to increase AdSense CTR? Make a list of all the profitable keyword ideas in your field and start using them when you create content for your blog.
Riset keyword is a way to increase AdSense CPC. If you are looking for ways to increase your adsense revenue with a high CPC, here are some tips for keyword research.
- Spying competitor keywords You who perform well. One of the easiest ways to increase your AdSense CTR is to find out all the keywords used by high-income blogs/webs according to your niche. You can do this using tools like SEMrush and app.neilpatel.com. This method can help you find out all the top keywords from any niche!
- Always use long tail keywords, so it's easier to get rankings and increase search traffic to your blog. You can create a lot of content by using long tail keywords.
- Be sure to find and use keywords with a global search volume of between 1000 until 2000 monthly search. Using low competitive keywords can help you increase your blog CPC.
- Keyword rich content. Before creating new content, make sure to do some research keywords. After finding keywords primary and secondary for your blog, start creating content. That way you can increase your blog search traffic and increase AdSense CPC and CTR.
3. Create ads that entice visitors to click on
If you focus on the needs and wants of visitors, You can create attractive Google AdSense campaigns to earn passive income from AdSense ads. Use the tools Google adwords keywords to generate relevant phrases for your ad, focus on how competitive the keywords are and also analyze how many phrases are generated for each keyword.
You have to ask yourself, i.e. questions before creating any campaign.
- what keywords This is a lot searched on Google?
- Do people really like to click on these ads without much thought?
- How many ads can generate (per click) alias analyze your CPC.
Good ads generate more CTR because they don't give false hope to visitors, and attractive advertisements always stand out from the competition. When creating an ad, don't imagine you create ads to make more money, instead think from your customer's point of view to generate more clicks.
The title of advertisement, description, and your URL is 3 essential ingredients that can make or break your click rates, so make sure to make
- powerful title
- Interesting URL
- search engine friendly description
Ad placement is also key to increasing CTR & CPC AdSense.
Where do you put ads on your blog design, play a big role in increasing your blog AdSense CTR and CPC. Following screenshot simple to explain about ad placement.
First block (which can be seen on the top left) usually gives you the highest CPC and CTR because the ad placement is very good when compared to the second block.
4. Quality content is the key
Quality content is one of the main reasons some websites get higher CPCs from AdSense ads. Websites that generate more revenue from AdSense mostly create relevant and quality content for visitors.
One thing to keep in mind is that you have to write content around niche your website only. With this way, You will be able to turn your website into a well-themed website for the topic you are aiming for. If you start writing about an unrelated niche, You will see a decrease in the CTR you get on Google Adsense Ads. It can even lose a lot of users when they visit your website to see the latest content but the niche is not related to your web/blog niche.
RELATED: How to Create Quality Blog Content
5. Create landing page conversions
After visitors come to your blog for the first time, it pays attention to your website design elements first. If your design is messy and looks like spam, they will immediately click the exit button. So don't make messy designs just to make more revenue from your ads, it can kill your conversion rate.
Here are some tips and tricks to increase your AdSense CTR and CPC through landing page your blog.
- Make landing page that doesn't bother. The less distraction you give, the more benefits you will get.
- Use a tool like GetResponse, LeadPages etc. to create landing page. With low cost and very easy to make landing page amazing.
6. Visitor's location
Location of your website visitors (geometric locations like Indonesia, AS, English) also important regarding the increase in CTR of Google Adsense Ads. One click from US location can get you CPC from $ 1 until $ 5 or even more and while the same click from an Asian location will earn you only $ 0,01 until $ 1 just.
You should look for ways to increase traffic from US locations on your website if you want more AdSense earnings. If you target Indonesia as your target market, You will see a lower CPC earnings amount. But if you get the majority of your website traffic from the US, You will see a much higher CPC value on your Google Adsense ad units.
So be sure to define your target market before getting into your web niche. Some of the best niches to increase your income that are much sought after traffic from the US are
- Real estate
- Weight loss etc.
7. SEO Optimization
Proper SEO optimization is the key to increase the CPC and CTR of your AdSense ads. Make sure to use your targeted keywords in the title tag, subtitle, URL, tag alt gambar, link, dll to make your content rank well in search engine Google.
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